Riyadh Air – The new national airline of Arabia arrives in Paris to show the world the future of flight

PARIS, June 19, 2023 /PRNewswire/ — Riyadh Air, the first-class digital airline, has opened a new chapter in the world of travel with its international debut at the 54th edition of the Paris Air Show. The Boeing 787-9 Dreamliner, adorned with Riyadh Air’s distinctive colors, landed after an impressive flyover of the city of Riyadh for its first official presentation on Monday, June 12.

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Riyadh Air goes global

The new disruptive airline from Saudi Arabia will fly to over 100 destinations and reach 100 million visitors by 2030, making Riyadh a hub for global travel and promoting visits to the kingdom for business and leisure purposes. The airline will bring a new level of attention to detail to the guest experience and boasts technology that will raise the bar in the industry. The brand identity captures the kingdom’s heritage while being modern and progressive, with the slogan «The future takes flight».

The aircraft is on display at the show, allowing visitors to get a close look at its unique indigo livery. Its lavender color symbolizes the welcoming and hospitable nature of the people of the kingdom, as well as a natural plant that carpets Saudi Arabia during the spring, and the tail design captures the movement of canopy tents in the desert.

The city of Riyadh is quickly becoming a major player in the global business scene, and Saudi Arabia’s rapid economic growth, aiming to be among the top 15 in the world by 2030, is outpacing that of other major economies. The Kingdom of Saudi Arabia has numerous tourist destinations under development, such as Al Ula, Diryah, and Qiddiyah, and the national airline will make the kingdom more accessible while positioning Riyadh City as a global leader in aviation excellence. The airline, which will join the global aviation sector with the designation code RX, is a catalyst for the National Transport and Logistics Strategy and the Kingdom’s National Tourism Strategy, leveraging the kingdom’s strategic location to connect Asia, Africa, and Europe. It is chaired by the Governor of the Public Investment Fund, His Excellency Yassir Al-Ramayyan, and Tony Douglas, CEO.

Photo: https://mma.prnewswire.com/media/2103271/Riyadh_Air_launches_globally.jpg

SOURCE Riyadh Air